What should I study to go into marketing research?

I should preface this by saying that I have a bachelor’s degree in Business Administration, with a Concentration in Marketing. I don’t have the kind of personality to succeed in the sales end of marketing, but I never really intended to do that anyway. Rather, I wanted to go into marketing research, and apply my analytical personality to studying consumer behavior.

I believed that doing social sciences might be more appropriate for my personality, and studied marketing with this goal in mind. But for various reasons, this did not work out, and I ended up doing something else instead. Nonetheless, I do have some basic education about the subject, and might be able to advise people about what to study to enter the field. I have some inside information, at least with regards to formal education.

The First Amendment: Protecting freedom of speech and freedom of the press

"I disapprove of what you say, but I will defend to the death your right to say it."

- Evelyn Beatrice Hall, in a statement often misattributed to Voltaire (although the author rightly viewed this as an accurate paraphrase of Voltaire's sentiments)

The first thing many people think of about the Constitution

The Constitution is filled with passages that are of the utmost importance to this country, from separation of powers in the original Constitution to the Bill of Rights in the amendments. But if I were asked which passage may be the most important to the majority of Americans, my vote might well go to this part of the Bill of Rights: "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances." (Source: First Amendment) This is the Constitution's famous First Amendment, and it is indeed the first of the ten amendments that make up our modern "Bill of Rights." It is also the first thing that most people think of when they talk about what's important to them in the Constitution, since the rights that we have are easier to visualize than abstract concepts of separation of powers and checks & balances. (Although these things are vitally important, too, as I detail in another post that I wrote elsewhere.)

United States Bill of Rights

Freedom of speech and freedom of the press, and the right to "petition the government"

The bedrock of American political life today may be the parts about freedom of speech and freedom of the press. These are both forms of a larger concept called "freedom of expression" - one in the spoken form, and the other in the written form. (Although I'm sure that sign language and other gestures would also be considered to be "freedom of speech" under this constitutional definition, and free expression on the Internet has long been held to be included under this amendment as well.) The right to "petition the government for a redress of grievances" is another specific form of this freedom of expression, which is usually written down on paper and other hardcopy material. But it is also sometimes found in the Internet form that I have mentioned as well; and it is well that this freedom of expression (in all of these forms) is protected by the First Amendment. It has been codified as a general principle in all political communication throughout this country - and other communication, for that matter.

Martin Luther King giving his "I Have A Dream" speech, 1963

My experience with communications

"The use of language begins with imitation. The infant imitates the sounds made by its parents; the child imitates first the spoken language, then the stuff of books. The imitative life continues long after the writer is secure in the language, for it is almost impossible to avoid imitating what one admires. Never imitate consciously, but do not worry about being an imitator; take pains instead to admire what is good. Then when you write in a way that comes naturally, you will echo the halloos that bear repeating."

– E. B. White, in Strunk & White's "The Elements of Style"

During my high school years, I had no idea what the communications major was. When I heard people talk about it, I thought that meant the study of communications technology; and I had the mental image of a radio and learning Morse code. Those who have taken a communications class are probably laughing right now, because they know it's a far cry from what the communications major is. Communications, in short, is about the art of communicating with other people. It's about the message rather than the medium, and about the humanities more than the sciences.

A classic radio, something like the mental image I had for the communications major

My positive experience with psychology

One of the great surprises of my education was how much I liked psychology. This would have surprised me in my younger days, as I thought of psychology in terms of counseling and clinical psychology - things that I would not have been good at. To be sure, those things are a part of psychology, but psychology was so much more than that, something I little suspected in my youth.