What should I study to go into marketing research?

I should preface this by saying that I have a bachelor’s degree in Business Administration, with a Concentration in Marketing. I don’t have the kind of personality to succeed in the sales end of marketing, but I never really intended to do that anyway. Rather, I wanted to go into marketing research, and apply my analytical personality to studying consumer behavior.

I believed that doing social sciences might be more appropriate for my personality, and studied marketing with this goal in mind. But for various reasons, this did not work out, and I ended up doing something else instead. Nonetheless, I do have some basic education about the subject, and might be able to advise people about what to study to enter the field. I have some inside information, at least with regards to formal education.

My experience with communications

"The use of language begins with imitation. The infant imitates the sounds made by its parents; the child imitates first the spoken language, then the stuff of books. The imitative life continues long after the writer is secure in the language, for it is almost impossible to avoid imitating what one admires. Never imitate consciously, but do not worry about being an imitator; take pains instead to admire what is good. Then when you write in a way that comes naturally, you will echo the halloos that bear repeating."

– E. B. White, in Strunk & White's "The Elements of Style"

During my high school years, I had no idea what the communications major was. When I heard people talk about it, I thought that meant the study of communications technology; and I had the mental image of a radio and learning Morse code. Those who have taken a communications class are probably laughing right now, because they know it's a far cry from what the communications major is. Communications, in short, is about the art of communicating with other people. It's about the message rather than the medium, and about the humanities more than the sciences.

A classic radio, something like the mental image I had for the communications major

Why I majored in marketing

This post expands upon a story from a previous blog post, linked to here.

Why is my stats class so focused on bell curves?

I would wager that many a student has taken a statistics class, and been introduced to bell curves without having the slightest idea why they're used. That was me, to some extent, when I took my first statistics class. I was told they were useful, and was willing at the time to take their word for it. But it was not until a second statistics class, many years later, that I learned why bell curves are used.

My positive experience with psychology

One of the great surprises of my education was how much I liked psychology. This would have surprised me in my younger days, as I thought of psychology in terms of counseling and clinical psychology - things that I would not have been good at. To be sure, those things are a part of psychology, but psychology was so much more than that, something I little suspected in my youth.

My love-hate relationship with economics

"Let's start with what economics isn't.  Economics isn't a meal ticket to make lots of money in the stock market, although economics helps you understand how stock markets and other markets work. Economics also isn't a business degree, although economics teaches important business skills. Economics, first and foremost, is a social science.  As such, economics helps to explain the mysteries of how people and society operate ... Economics is defined as the study of how people choose to use their scarce resources in an attempt to satisfy their unlimited wants."

- A webpage that influenced my decision to study some economics in college

I did not fall in love with economics, the way that I fell in love with history and politics. This is not to say that I didn't like the subject, but it didn't excite me in the same way. There are parts of it that I find quite fascinating, and others that I find quite boring. But it is definitely one of my interests, and I'll talk a little bit here about my love-hate relationship with economics.